I know that the new “Beverly Hills 90210″ debuting on September 2 (9.02) is kind of dorky, but I LOVE it. I love(d) “90210″ and I am stoked about the new version finally coming out. I am going to miss Dylan and Donna, but I will give this new version a try.
I especially appreciate the CW trying to win back old viewers by bringing back Kelly (Jennie Garth) and Brenda (Shannen Doherty!!!). That fact alone was the final deal maker for me to watch the new show. Brenda was an amazing character – the only one with interesting story lines in high school. I will be watching for two hours on September 2 simply to see Brenda and Kelly.
Now, what I find really interesting, is the fact that the CW is not going to allow the media or advertisers to view the show ahead of time. As a future media planner/communication strategist, this frightens me a little. Are they trying to hide something? Is the show actually terrible? How would I know if I wanted to spend the money to advertise during the premier on 9.02? To me, this is not a good sign for the show. It’s almost an admittance right away that the show won’t live up to the high expectations Aaron Spelling left behind. The CW recognizes the publicity and anticipation surrounding the new show and has decided that is all the media and advertisers need to know.
On the other hand, as a viewer, I could see this as an opportunity to watch the premier without the tainted opinions of critics. The critics will be watching the show at the very same time that I get to watch it. I hate when I hear about something before it comes out, or hearing a friend talk about a movie before I’ve seen it. But, that won’t have a slight chance of happening when the new “90210″ premiers.
In the end, though, my career self wins. It is going to be hard for media buyers to decide whether they want to use their budget to advertise during the premier when they know nothing about the show. The hype and anticipation that comes with the new “90210″ is not enough evidence to make a buying decision.
Below, for old times sake, is a picture of my favorite cast. I actually have a bookmark with this picture on it. And I still use it.
August 20, 2008 at 2:43 am |
I think we should have a 90210 2.0 party- dress up like our favorite characters and watch it! haha
But I definitely agree that was a bad choice on the CW’s part not to release the show to critics. I can’t handle loosing Brenda so soon into the show!