Ellen: The New CoverGirl

In a January issue of US Weekly, CoverGirl will reveal their new spokeswoman. Ellen DeGeneres! Ellen will be joining Queen Latifah, Drew Barrymore and Rihanna as a cover girl for the drug store make-up brand. The image above is not one of the new ads for CoverGirl, it is a photo taken March 2007 for W. Though I would love for the ads to resemble this photo, it is not the CoverGirl style. I’m sure we can expect Ellen to be bright eyed, bushy tailed and with flawless skin in the new advertisements. 

Grey Group is responsible for the CoverGirl ads and they couldn’t have picked a better celebrity to be the next cover girl. Ellen’s television show is very entertaining and successful and yet she still seems very humble. And, with her recent wedding to Portia de Rossi, it seems that Ellen will have a lot to smile about when posing for the new ads. Congratulations to Ellen!

“Sex and the City” Day Part II

This may be the fastest theater to DVD release ever! “Sex and the City” the movie is going to be released on September 23, 2008. Not even four months after it was released! Amazon.com has three versions available (Special Edition, Full Screen and Wide Screen) for pre-order. Consider my copy pre-ordered!

Microsoft Ad: Win or Lose?

The new Microsoft ad featuring Bill Gates and Jerry Seinfeld has been receiving a lot of flak since it debuted. I hadn’t even seen it before I heard a number of people who thought it was pointless. So, instead of waiting to see it on TV, I visited YouTube. 

My first impression was that I couldn’t believe it was a minute and 30 seconds. Thats a long commercial! And, after watching it, I was a little confused about why it was for Microsoft. Shouldn’t it be for that Circus shoe place or a local mall? No, it’s Microsoft. I actually enjoyed its randomness and light attitude. Seinfeld obviously has to carry the commercial on his shoulders because Gates has little entertainment value.

Despite what people may think about the ad, they are still talking about it. It has created a buzz that is more effective than an epic commercial. And, according to Microsoft, this is just the beginning of a new campaign to establish a new brand identity. Any commercial that kicks off a new brand identity is bound to cause a stir. This commercial was made by Crispin Porter + Bogusky and I can’t wait to see the next installment of the new campaign. 

 

 

Double Your Pleasure, Double Your Fun

When I first heard Chris Brown’s song, “Forever,” I knew that it wouldn’t take long for Wrigley’s Double Mint Gum to use him to their advantage. His use of the old gum tag line – “Double the Pleasure, Double the Fun” in his song meant money signs to them. He is the perfect celebrity who provided the perfect song that would allow them to successfully reposition their brand.

Chris Brown is an effective celeb choice because he hasn’t saturated television with his endorsements like Beyonce or Rihanna. He has pretty much stayed away from doing commercials. So, he provided Double Mint Gum with a fresh face for ads. He is also very hip and trendy right now among pre-teens, teenagers and young adults. This is important to Double Mint Gum if it wants to reach these age groups while it repositions. And, why wouldn’t you want to reach this demographic while it is so profitable?

Overall, I think that without knowing it, Chris Brown basically handed Wrigley this amazing opportunity to use television commercials again. I remember the old commercials that featured all the twins, but I only paid attention because it is my grandpa’s favorite gum to chew. But now with Chris Brown as the face of Double Mint, people who chew this minty gum won’t think of twins or their grandfathers.