The new Microsoft ad featuring Bill Gates and Jerry Seinfeld has been receiving a lot of flak since it debuted. I hadn’t even seen it before I heard a number of people who thought it was pointless. So, instead of waiting to see it on TV, I visited YouTube.
My first impression was that I couldn’t believe it was a minute and 30 seconds. Thats a long commercial! And, after watching it, I was a little confused about why it was for Microsoft. Shouldn’t it be for that Circus shoe place or a local mall? No, it’s Microsoft. I actually enjoyed its randomness and light attitude. Seinfeld obviously has to carry the commercial on his shoulders because Gates has little entertainment value.
Despite what people may think about the ad, they are still talking about it. It has created a buzz that is more effective than an epic commercial. And, according to Microsoft, this is just the beginning of a new campaign to establish a new brand identity. Any commercial that kicks off a new brand identity is bound to cause a stir. This commercial was made by Crispin Porter + Bogusky and I can’t wait to see the next installment of the new campaign.
