Of the seven days a week, I probably eat oatmeal for breakfast about five times. I love oatmeal. And, it’s not just oatmeal, it’s Quaker Oatmeal. I’m a fan of the Quaker Instant maple and brown sugar. When I’m home, I like the original Quaker Oatmeal from the stove with a little brown sugar and milk. Mmmmm…
Quaker Oats is a great brand. Oatmeal is not the only thing they provide. The Low Fat Granola and Whole Grain Rice Cakes (currently using agency Juniper Park in Toronto) are all excellent. So is Life cereal. I guess I just love the brand and the nutrients their products provide me on a daily basis.
This is why I am excited to see what direction Goodby, Silverstein & Partners will take this great brand. I believe that Goodby will provide a fresh perspective for the brand and possibly provide some entertainment value to the upcoming ads. It seems like most recent oatmeal commercials center around a concerned mom providing a hearty bowl of oatmeal to her hungry children. I can’t wait to see if and how Goodby will change the typical oatmeal advertisement.
Goodby is inheriting quite a large challenge. Quaker Oats spent $45 million on media last year. They followed that with $20 million in media spending in the first half of this year. This means that the communication strategists at Goodby are going to have their work cut out for them shortly!
