Introducing Pepsi’s new look. PepsiCo just revealed the new can and bottle designs for Pepsi, Mountain Dew and Sierra Mist. This is the fifth time that PepsiCo has changed the look of their products in 20 years. This design took about five months to create and the new looks won’t be in stores until early next year.
I like the direction that Pepsi is going. I like the simple and modern direction that PepsiCo took the designs. I also appreciate that they made such a huge change, yet stayed true to the brand image. Though the red, white and blue image on the Pepsi can became less severe and smaller, it still looks like the Pepsi logo. The white part of the logo is meant to look like smiles, which is the brand characteristic Pepsi is going for. This will accompany the grin characteristic for Diet Pepsi and a laugh for Pepsi Max. Ok… And, though I don’t really drink pop, I will look for the new cans in stores next year.
Now, does the Pepsi makeover come at the same time as the Britney Spears comeback for a reason? Wouldn’t that relationship be amazing to relive?!
